Since its creation in 2008 goop has become a powerhouse influence in modern luxury wellness and lifestyle. With a brand evolution to make even the savviest entrepreneurs sit up and take notice, the aesthetic is understated chic, and the vibe much like Gwyneth Paltrow herself: all clean lines, elegant, beautiful, engaging.
For every critic quick to call the goop approach polarizing, overtly lavish, or detrimentally unorthodox you will find a long line of devotees who swear by the range of products, advice and insight adding value to their lives. You will also discover companies, designers, and experts whose fame, and market share skyrocketed through a nod from the talented directors editing the latest and greatest to grace the site. In the currency of brand loyalty, goop has built an empire, covering topics including but not limited to fashion, cooking, travel, health, and beauty. Love it or not, there is no denying that behind this mantra made, fresh-faced, meticulously styled mega business is a woman with a vision and the drive to make it happen. Her success speaks for itself and Strathmore Green is here for it.
A favorite for catching up on wellness reading and luxe recommendations, particularly when it comes to clean beauty, here are a few of the products, goop branded and available at goop.com now, to gift, own and love.
GOOP GLOW MORNING SKIN SUPERPowder
Boasting vitamins C, E and CoQ10, these morning shots are easy to pack, throw in your bag and travel with. The individual-use mix dissolves in water and is as refreshing as its bold colour; ideal whether you are going through morning emails, sipping pre- or post-workout, or integrated as a part of your daily hydration routine.
Most notably, the targeted nutrients and antioxidants are designed to fight the signs of premature aging from the rugged effects of weather, pollution, and stress. If you are diligent with skin care, diet, and exercise, improvements exclusive to one product are hard to track, however you will likely note a significant jump in energy, and a brighter, firmer complexion. Rise and shine.
G.tOX Himalayan Salt Scalp Scrub
In the world of blow-outs, dry shampoo, and product build-up this scrub is a game changer, and still surprisingly under the radar. Cleansing without drying, in a whipped consistency with a mild, fresh scent, it provides one the most thorough, healthy deep cleans on the market. Bold claims but trust, it balances luxury with function for a fantastic experience that works, leaving the scalp rejuvenated and ready for styling.
Apply a small amount to the crown, add water and work it through until you’ve formed a good lather, distributing steadily into every section of your hair. Rotated in withy our favorite shampoo, it is the perfect treatment to give the hair and scalp a solid reset. As with so many of the goop beauty products, it has a definitively spa-like feel.
Goop by Juice Beauty Exfoliating Instant Facial
An essential component to radiant skin, regular exfoliation turns over dead skin cells, buffs away impurities, clears out pores and empowers your products to penetrate more deeply. Think a clear, brightened complexion with no downside. Great, right? Enter, the exfoliating instant facial. In collaboration with Juice Beauty, this stand-out product was built to revitalize, boost, and smooth the epidermis through organic certified ingredients.
Creamy with a mild grain and easy to manipulate it leaves a light, manageable tingle once applied, the acids set to task. At the 3-minute mark dampen your fingers and work the product in using gentle circular motions for a final manual exfoliation, before rinsing and admiring. Hello, glow.
G. Label Stephen Boyfriend Tee
There was a time when stealing from the boys was our only way to get that perfectly over-sized look. Fortunately, fashion caught on quick and now has luxe versions we can live in without committing to a life of crime.
The Stephen Boyfriend Tee is a cotton, cashmere blend, soft beyond belief and sort of unpretentious exactly the way you would want it. Goop calls the cut boyish, balanced for the loose, effortless flavor of the style while ensuring the look is structured enough to flatter the female form. Side slits, a subtle high/low hem and sleeves that can be rolled up or worn down makes this a constant favourite at the office or working from home. Wear yours with leather, front-tucked into denim, paired with a blazer or cardigan, dressed up, and underdone. This is the must-have that does it all.
Goop MRKT Bag
Environmentally and aesthetically aware. This washable, fair-trade certified, organic cotton tote is a perfect representation of the goop brand: functional, but cool. Every city’s graphic print is different, offering a range from palm tree inspired Brentwood, California, to the snow-capped rendering of Aspen, Colorado, to the preppy chic logo repping Palm Beach, Florida, and that is just to name a few.
In a reasonable price point, there is something for everyone, and potentially even more than one, ideal to keep stocked whether running from home to the office, to the market and back. Fold it up, pack it with you, in the city and country alike.
Pro tip - it carries a book, blanket, and bottle of rosé like no other.
scented candle edition 04
The right scent can transform a space, a mood, a moment. It can evoke memories, soothe, or enliven the spirit, and take your ambiance to the next level. Any true aficionado will tell you though, not all scents, and not all candles are created equal. The best of the best is more than décor, designed to strike top marks for style, quality of burn and purity of fragrance. Naturally, they look chic left out, but alight they envelop the environment subtly, sensually even, elevating the room without effort.
Cut to the limited-edition candles always in personal stock and topping the gift list. With 65 hours of burn time and clean, understated scents these never disappoint, aesthetically or functionally. The latest version, Edition 04 - Orchard, promises notes of drawn out golden afternoons, sun-bleached hay and warmed apricot, the trace of a rich impending harvest wrapped up in the depth of sandalwood. Essentially, the type of scent you want lingering in the air for hours, just on the edge of your day to day living, promising something bright and abundant on the horizon.